In the late 1960s, Decca was playing to its strengths – mass marketing classical and easy-listening recordings just as it had been doing since the late 1920s. In April of 1968, Decca entered into a venture that would see its repertoire prominently displayed by non-specialist retailers, and after much resistance, it moved into the world of budget releases, with the beginning of its much loved ‘The World Of’ series in 1968.

NS-228x228

The World Of series acted as perfect primers, and the price put it at almost half the price of full-price albums. Its whole raison d’être was to drive sales of the artist’s repertoire: inviting consumers to dip in here and discover more … while the rear sleeve clearly offered the catalogue numbers of the parent albums. Later, the World Of ’s would also become treasure troves for rarities and one-offs. Reissue vinyl available in store and online.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s