The depressing conclusions of her latest book are a far cry from what Zuboff was saying just a decade ago. As late as 2009, she argued that the likes of Amazon, eBay, and Apple were “releas[ing] massive quantities of value by giving people what they wanted on their own terms in their own space.” Zuboff arrived at this sunny diagnosis via her overarching analysis of how information technology was changing society; in this respect, she was one of a cohort of thinkers to argue that a new era—some called it “post-industrial,” others “post-Fordist”—was upon us.

The Age of Surveillance Capitalism

Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads.

We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight.

As it explores this new capitalism’s impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.

Paperback edition available in store and online.

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